Good length - Our Debut Brand

Born from the Game. Built for the Passion.

Good Length was born out of a deep love for cricket. Our name reflects two powerful ideas:

"Good" captures the joy, camaraderie, and pure thrill of playing the game.

"Length" stands for the discipline, grit, and resilience that cricket demands—and life echoes.

In cricketing terms, a "good length" delivery is one that challenges the batter, tests their skill, and often turns the game. It’s a metaphor for balance, precision, and impact—values we’ve embedded into our brand from day one. When we decided to build a cricket brand, there was no doubt—it had to be called Good Length.

This is just the beginning. We’re excited to have you with us on this journey.

Play with purpose. Play with Good Length.

Shop Now

VALLEY.WILLOW.GLORY

Our First Believers
1.jpg__PID:a7497eab-4798-4863-9d8b-7614a192b0c9

Selvamani - Bengaluru

"This is one of the best ever bat i have ever seen. Having a Kashmir willow bat in english willow weight is a bliss. This bat is such a pure bliss and punch and knock is really good. Thank to Sportory brands and Marshal Lakhanpuria for giving this bat in such an affordable price."
3.jpg__PID:7eab4798-2863-4d8b-b614-a192b0c9c586

Ramneek - Kathua

"An absolutely incredible bat! The balance is perfect, and it feels effortless to play big shots. The Kashmir Willow performs just like top-grade English Willow. Thank you, Sportory Brands and Marshal Lakhanpuria, for making such quality available at this price."
2.jpg__PID:497eab47-9828-435d-8b76-14a192b0c9c5

Jitendra - Bengaluru

Absolutely loving my Good Length Season bat! The balance is perfect, and the punch on the Korporate Edition is outstanding. It’s boosted my game in nets and matches alike. Superb feel and performance—highly recommend for all the cricket lover out there!

Vibhor - Mumbai

One of finest woods and leather bat quality at this affordable price.. purchased two bats and both are very nicely balanced … Thanks Mr. Marshal Lakhanpuria & Team for this great products 👏🏼👏🏼 will surely connects with few more orders soon.

Brand Ideology

At Good Length, we believe cricket is more than a game — it’s a test of character, a pursuit of excellence, and a celebration of discipline.

Born from the heart of the pitch, the term “Good Length” is where uncertainty meets opportunity. It’s the space where bowlers challenge, and batters rise. It’s where preparation meets performance.

We exist to craft cricket gear that empowers players to meet that moment— to stand tall, swing true, and play with purpose.

Our journey begins with Handcrafted Kashmir Willow Bats, each one a symbol of tradition, precision, and the relentless spirit of the game. Made not just to perform, but to inspire.

We are not just building a brand. We are building a movement of players who believe in the grind, who respect the craft, and who rise to every challenge with confidence.

Because at Good Length, we don’t just make gear.


We build belief.

Shop Now